Australian Mobile Statistics Every Small Business Should Know About!


Looking at some of these numbers below it goes without saying, if your business is not catering for the mobile user (that’s 130% of Australians) you could be missing out on a lot of business. We suggest that it might be time to dip your toes and start factoring in a mobile strategy as part of your marketing mix!

1. Mobile has clearly emerged as an influential channel over consumer’s purchasing decisions from beginning to end. Fifty-five percent of mobile users in Australia are now as comfortable with mobile advertising as they are with TV or online advertising. In response to mobile advertising:

  • 69 percent have downloaded an application.
  • 63 percent have visited the website of an advertiser.
  • 51 percent have located an advertiser on a map.
  • 50 percent have visited a store for more information.
  • 44 percent have bought something via their mobile device.
  • 40 percent have called an advertiser by clicking on the phone number in the ad.

2. The percentage of Australians owning 3 electronic devices – a smartphone, a tablet and a laptop – has climbed to 53 per cent, from 28 per cent last year – Deloitte Australia, July 2014

3. 56% of Australians own a tablet device up 12% over the past 12 months – Sensis eBusiness Report, September 2014

4. 76% of Australians now own a smartphone up 5% over the past 12 months – Sensis eBusiness Report, September 2014

5. 55% of mobile web users now use mobile as either their primary or exclusive means of going online, an increase from 40 percent in 2013 – InMobi Report

6. 71% of Australians now use their smart-phone to access social media sites – whilst tablet usage isn’t far behind laptop computer usages at 39% and 55% respectively – Yellow Social Media Report

7. Mobile advertising has grown strongly reaching $620m in the year to 30 June, making it now larger than the total magazine market – Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

8. Two-thirds of SMEs have a website and of those, 26% are mobile optimised websites, up from 17% last year. The industry with the highest number of websites was the accommodation, cafes and restaurant sector at 87%.- Sensis eBusiness Report, September 2014





Yellow Social Media Report

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts